Business of Games: 4 tips and trends that’s shaping the casual gaming industry

Tips and trends that are shaping the casual gaming industry.

🌟 Who’s the leading Ad buyer: Hyper-casual games dominate the ad space with 34% market share. Puzzle and Simulation games follow closely with 20% and 15.7%. Advertisers find these genres irresistible, more details of ad media buy shared by sub-category below:

🌟 Retention benchmark: Top casual games retain twice as many users on Day 1 as the average game, boasting a 35% retention rate.

🌟 Video Ads take the lead: Video ads dominate, making up nearly 70% of ad formats. In the EMEA and LATAM regions, this figure jumps to 88%.

🌟 Monetization Leader: The US leads in eCPM, with rewarded ads generating 70% more revenue than in other countries. US rewarded video ads ($27.30) provide 70% more return than the UK ($16.07).

Cartic P, iCartic.com