Business of Games: Ad Networks vs. Socials: IPM Performance 🎮

Ad Networks vs. Social Platforms: IPM Insights

Ad networks outperform social (media types) installs per 1,000 impressions (IPM) — Hypercasual games dominate with an impressive IPM of 48, followed by action games at 24 and simulation games at 19.

Here’s a breakdown of IPM for various genres on ad networks:

1. Shooting: 18.3
2. Tabletop: 9.8
3. Puzzle: 8.9
4. Match: 8
5. Strategy: 5.7
6. Casino: 3.7
7. RPG: 3.1

In contrast, social platforms show significantly lower IPMs, with hypercasual games at 6.1 and shooting games at 2.4

Cartic P, iCartic.com