Business of Games: ad platform preference across different geos

A detailed breakdown of the number of ad platforms preferred by game devs for each geo (in 2023).

For the US:

1. FB 22.81
2. Insta 16.15
3. AN15.98
4. Messenger 15.70
5. Google Ads 15.59
6. AppLovin 4.92%

For SEA:

1. FB 24.68
2. Google Ads 16.51
3. Insta 15.81
4. AN 15.60
5. Messenger 15.51
6. IronSource 3.40

For MEA:

1. FB 27.43
2. Insta 18.02
3. AN 17.76
4. Messenger 17.65
5. Google Ads 5.52
6. Ironsource 4.49%

In the Android world, the recommended channel (as of March 14th) is Applovin, a prime channel for UA, followed by Google and FB.

What’s your recommendation for iOS?

With Love, Cartic P
/ @iCartic.com