Top 3 best times to soft launch your game, Jan (11.90%), followed by summer months Aug (10.12%), July (9.30%), and March (8.54%).
Few more thoughts:
- Canada is the preferred location for a soft launch
- On average, a soft launch takes six and a half weeks to complete
- It takes about seven to eight weeks for a game to achieve peak DAU
- The price of ad impressions varies with seasonality with traffic in the first three months of the year being often the cheapest, followed by the summer months of July and August
Cartic P, iCartic.com
