Business of Games: Copying events from other trending games? Check out this new feature “Choose Your Reward”
Insights on how “choose your reward” is boosting engagement and revenue for leading games.
Highlighting some games that have incorporated the “Choose Your Reward” feature: Coin Master, Travel Town, and Candy Crush.
How effective are they?
- Sense of control — Give the user options (3) and let them pick a reward and tasks associated with it — based on the difficulty level to complete the event.
- Helps you increase the game sessions and monetization.
- Creates a sense of exclusivity*
Best practices: Highlight rewards instead of prices and difficulty.
LMK how can you use these insights to your advantage? Can I introduce the decoy effect?
With Love, Cartic P
/ @iCartic.com
