Business of games: Decoding Shooter vs Strategy vs RPG genre

CARtic P
1 min readNov 8, 2023

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Decoding Shooter, Strategy, and RPG Genres.

CPI and D7 ROAS chart: The data reveals that shooters boast the highest CPI at $7.47, followed by strategy games at $2.77, and RPGs at a significantly lower $0.60. In terms of D7ROAS, strategy games take the lead with 6%, followed closely by shooters at 5.4%, while RPGs trail behind at 1.7%.

Breakdown of the sub-genres that make up these main genres:

RPG:
Action RPG
Tower Defense RPG
Turn-based RPG
Fighting
MMORPG
Puzzle RPG
Idle RPG
Survival
Sovereign Games

Strategy:
4X Strategy
Asymmetric Survival
Build & Battle
MOBA
Tactic Battler

Shooter:
Battle Royale
Classic FPS/TPS
Snipers
Tactical Shooter

Game Performance:

  1. Seven out of the top 10 mid-core games fall under the strategy category, four-X strategy, and build & battle games leading the pack.
  2. Genshin Impact shines as the top RPG game among the highest-grossing mid-core titles.
  3. Call of Duty: Mobile and PUBG Mobile take the lead in the shooter genre.

Cartic P, iCartic.com

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