The factors contributing to game and app uninstall (via AppsFlyer)
The disparity between campaign promises and actual user experience
Limited device storage capacity due to media-rich content
** The trend and trajectory are based on Android data only, iOS uninstall tracks are an enigma after iOS 15.5
How to overcome the issues:
Align your marketing with the game’s content, and gameplay. In the worst-case scenario, at least add a mini-game that meets the player’s expectations from the creatives you showcase.
Optimize content and have modular downloads
Uninstall rates for games are 52.02%, 1 in every 2 gaming apps are uninstalled within 30 days. If the game doesn’t make a memorable first impression, it is usually uninstalled.
The gap between Organic vs non-organic D30 uninstall rates for games is merely 14%. For non-gaming apps, it’s around 25%.
Uninstall rates, leaderboard:
Pakistan 66.88%
Nepal 66.85%
Bangladesh 66.40%
** Are the game developers underestimating device capabilities in these locations?
Gaming (Android) uninstall rates by country/category (August-November 2023)
