It’s the best and last thing you do in return for the engaged players. It’s vital now esp. in the web3, community-driven game development, and user-generated content space. Having a process to sunset will help you mitigate sunsetting your reputation.
It’s OK to skip this if the game has NO DAU, or the game is hypercasual. Important things to do are:
- Stop taking payments and its OK to run ads, to keep the server live
- Check if there’s any regional law, if yes follow them
- Hire a community manager and communicate it very early. He/She will help you handle the community comments and address the player’s emotions and concerns
- Inform and notify about the sunset again, and again and again. Email them, push notifications, and have a persistent notification process in place — do it on social channels, forums, community tools, and in-game
- Keep a buffer time, kill your support team and then your server. Keep your servers live for some more time after the updates are killed
- Web3 game promoters, please do it. Stats: 1/5th of blockchain games are discontinued
Cartic P, iCartic.com
