Business of Games: Lotsa Slots game performance vs the recent monetization overhaul

With the Apple game recession ON, Lotsa Slots made an update on Nov 22. Where they 2X the rewards and coins via IAP and increase the ad placement to 7 from 2. Their objective is to introduce the monetization loop to their existing users with a more lucrative deal.

Here are the stats on the game’s performance post the event: it’s rev/per day from ~$200K on Nov 1st to $321K by Nov 26th in US AppStore.

💡balance your IAP, to promote & content packages to create a perception of value for players

Cartic P, iCartic.com