Successful game takeaways, AppStore stats and take away from one of a successful match3 game, Project Makeover — iOS AppStore Jan 2021 stats

Visual style: cartoonish
Visual genre: modern era
Gameplay: Core: match3
Meta: Base construction — décor, fashion/make-up

Demographics
Audience% F vs M: 62% vs 38%
Age Group:
Age 16–24–11%
Age 25–44–50%
Age 45+ — 39%

Revenue $10.38m
Downloads 2.23m
i.e REV / DL $4.654

$4.6 revenue per download

💡 deep dive

>> The game has a good ARPU in Norway and Swiz, with $2.64 (rev/dld) and $2.71

>> Live events (non-recurring) is one interesting ft in the game, you can use it as a benchmark for M3 games

- Cartic P, @iCartic